Hi, I’m Rotem.I listen first.

I’m a graphic designer who works across brand, packaging, social, print, web and AI. Clients usually come with a sentence (“make it pop”, “more premium”, “something fun but serious”). My job is to hear what’s underneath it, and design that.

By day I’m a designer at Group19 Digital, where I work on everything from a hospital’s innovation unit to a box of mushrooms. Outside the agency I run Buli, my own studio for Hebrew lettering, Judaica, home signs, weddings and workshops.

I like strict grids and loose brushes, the right kerning and the wrong color that suddenly works.